Mark Parker – Advice from Steve Jobs

Mark Parker - Advice from Steve Jobs

In 2010, Robert Safian, Editor of Fast Company, interviewed Mark Parker, President and CEO of Nike, at the Innovation Uncensored conference in New York City. During the interview, Parker discussed receiving a telephone call in 2006 (shortly after being named to the top position) from Apple CEO, Steve Jobs, about the recent launch of the Nike-Apple product-line called Nike +. During the conversation, Parker asked Jobs if he had any advice. Jobs said:

“Nike makes some of the best product in the world.  Product that you lust after.  Absolutely beautiful, stunning product, BUT you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”  

Parker expected a little pause and a laugh from Jobs. While there was a pause, there was no laugh at the end of it. Focus was Jobs’ management mantra.  Figure out what you want to be and eliminate the rest because it will drag you down.  Deciding what not to do is as important as deciding what to do. Since Nike is an “idea factory,” Parker took Jobs’ advice.  The ability to “edit” is key to success.

All contents copyright © 2012, Josh Lowry. All rights reserved.

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