Never Say, “I Do Not Know” to Customers

A salesperson’s number one skill is their ability to effectively communicate with other people. That said, there will be times when you do not know the answer to a customer’s question. When that happens, what do you do? Most salespeople say, “I do not know.” A better answer is, “Great question, let me get that information for you.” The first communicates that you do not know the answer (and you can lose credibility). The second acknowledges the communication and shows your willingness to serve. It is subtle, but keeps you in an authoritative position. Try it.

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