The Price is Right

The Price is Right

Too many salespeople cut the price of their product, service or solution at the slightest pressure from customers and prospects. This is most often because they do not fully believe in or completely understand their price, product or value proposition. Good customers and prospects will pay a fair price for extra value. Customers and prospects that do not value your value are not worth pursuing. If your product’s price reflects is value, always maintain your price. Product availability, expertise and pride are worth a higher price. Defend them. When the price is right, the price is right.

All contents copyright © 2013, Josh Lowry. All rights reserved.


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