Ten Commandments of Marketing

Ten Commandments of Marketing

Alex Goldfayn recently published the Ten Commandments of Marketing in his Evangelist Marketing Minute newsletter. Goldfayn believes and regularly communicates that “marketing is the low hanging fruit.” That is, if your product or service is on the mainstream market, it is probably “good enough” from a capability and quality perspective to satisfy most clients and prospects. Thus, improving your marketing, not your product, will yield the fastest, most dramatic business and sales results for your organization. Below is Goldfayn’s list with additional commentary.

  • Be Active – Communicate consistently and often. If you stop taking to clients, someone else will. Communicate 80% what (value) and 10% how (process and technology). The goal is to create calm and comfort for clients.
  • Be Bold – Marketing is no place for modesty. Keep communicating what makes you successful. Focus on communicating your greatest strengths to the relentless exclusion of everything else.
  • Be Disciplined – Take communication action every day to grow your revenue. Continuously put marketing into the world to let more people know about your value today than knew about it yesterday.
  • Be Focused – Zero-in on how you improve clients. Messages and stories about happy clients attract other clients and prospects that need and want the same thing.
  • Be Quick – Over-thinking kills growth and marketing. Stop over planning and thinking and start executing. When your message is 80% complete, start doing. Imperfect action is always better than no action at all.
  • Evolve – There are countless ways to market. Keep yourself interested. Use 15-minutes every day to improve and simplify your marketing. Fifteen minutes per day creates new behaviors and habits. 
  • Grow – Build lists. If your lists are not growing, your company is probably not either. Think big. You cannot outperform your own mindset. Mindset shapes marketing and marketing shapes success.
  • Insight – Gather powerful insights from clients. There is no need to guess. The best marketing comes from clients. Understand how clients think and feel and communicate it back to them.
  • Persist – You cannot win if you do not stay in the fight. Marketing keeps you in the fight. Communicate continuously how you can help clients who can buy from you create impact and solve problems.
  • Testimonials – What clients say about you is more powerful than what you say about you. Clients are always interested in how similar clients have solved similar problems. Help clients find peers.

All contents copyright © 2014, Josh Lowry. All rights reserved.


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