Strategy: 10,000 to 10 Feet

Strategy: 10,000 to 10 Feet

Strategy is the intelligent allocation of limited resources to create a unique system of activities to outperform the competition. Being unique in the market is the result of the system of activities being different or being performed differently than the competition. Uniqueness is how new, differentiated value is created for clients. To achieve and maintain strong strategy execution, leaders must have both buy-in and commitment from employees at all levels. When they do not, strategy often fails or stalls causing missed opportunities or worse.

According to a study by Harvard Business School, 95% of employees in large companies are unaware or do not understand their firm’s strategy. Even if that number is high, it worth polling the team to gauge the actual percentage. Why? Successful strategy execution requires employees to understand the company’s strategy and the why behind it. They must also understand how the strategy relates to their job and will help them achieve their goals. When leaders take strategy down to a personal level, from 10,000 to 10 feet, they help to create employee buy-in and commitment.

All contents copyright © 2014, Josh Lowry. All rights reserved.


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