Communication Preferences of Prospects

Communication Preferences of Prospects

SDR prospecting activity should include the communication preferences of prospects.

When doing sales development, the communication preferences of prospects matter. Prospects are most likely to respond to SDRs who communicate via email (93%), office telephone (86%), mobile telephone (84%), voicemail (81%) and text message (79%). Interestingly, LinkedIn tested low with prospects for the both Likely to Respond (28%) and Preferred Contact Method (17%). A note on texting: According to Velocify, text messages sent prior to telephone contact decreases conversion rates as they are often interpreted as intrusive. Texting prospects is an earned privilege.

Communication Preferences of Prospects
Communication Preferences of Prospects

All contents copyright © 2015, Josh Lowry. All rights reserved.


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