Persistence Counts with Prospects

Persistence Counts with Prospects

Successful SDRs know persistence counts when reaching target prospects.

When doing sales development, the industry best practice is to make 6-9 attempts over a 10-14 day period to create a 90%-93% chance of making contact with them. In fact, the chance of making contact with prospects increases with each attempt. For example, 37% on attempt one versus 90% on attempt six. The problem is that most SDRs give up too soon, generally after 2-3 attempts. In contrast, successful SDRs approach each target prospect knowing that making six attempts (or more) may be required of them. Persistence counts with prospects.

Persistence Counts with Prospects
Persistence Counts with Prospects

All contents copyright © 2015, Josh Lowry. All rights reserved.


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