Real Reason Businesses Fail

Real Reason Businesses Fail

Fifty percent of businesses fail within five years. Sixty-six percent of small businesses break-even or lose money. Ninety percent of startups fail. According to Forbes, the top three reasons for failure are: 1) product-market fit, 2) under-capitalization and 3) wrong people. While the top three reasons are logical, they are not the real reason businesses fail. The real reason is lack of sales. That is, they cannot sell their products fast enough, in quantities great enough and at prices high enough to sustain the company. Revenue solves all problems; sales cures all.

All contents copyright © 2016, Josh Lowry. All rights reserved.


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