Personal Brand – Create It or Someone Else Will

Personal Brand – Create It or Someone Else Will

Your name is your personal brand. It identifies the characteristics and traits that differentiate you from other people. Everyone has a personal brand, whether they like it or not. A strong personal brand is built brick by brick every day. The key question is, what do you want to be known for? You are not judged by your intentions, you are judged by your actions. Are your actions in alignment with the type of brand that you want to create for yourself? If you are not intentional about creating your personal brand, someone else will create it for you.

Personal brand is your promise of value that people with receive from you. The common traits of strong personal brands include character (positive personal characteristics), integrity (do what you say and say what you do) and results (track record of success). Strong personal brands ultimately create belief and trust. People will seek you out not for your role, but for your reputation. Your personal brand also speaks to how you deliver results. The “how” demonstrates your ability to deliver results the right way; i.e., consistent with the company’s values.

How can you take greater control of your personal brand?

  • Be self-reflective. How do people perceive you? How would your sphere of influence describe you, both personally and professionally? Are these the perceptions and descriptions that you want your personal brand to represent? Self-reflection also includes your background, passions, strengths, uniqueness and values.
  • Create a personal brand statement to communicate the characteristics and traits that you want to differentiate you. Focus on your strengths, not your weaknesses.  What business and career attributes do you want to be known for? Where do you or can you add the most value in the business? Be authentic.
  • Regularly check-in with the market (people you work with) to understand how your personal brand is doing? Insist on candid, constructive feedback. Where do you need to make adjustments? In the areas where you are strong, use your creditability and influence to expand and promote the visibility of your personal brand.

Creating a personal brand statement helps you get clear about your career. Four key questions:. 1) What gives you energy? What is your passion? 2) Are you consciously defining and living your personal brand? If you do not know what you want to be known for, it is difficult to develop yourself. 3) Are you taking steps toward well-defined career aspirations? Goals should be specific and easy to consume. 4) Do you have the right support network? Both your boss and your boss’ boss should clearly understand your career goals and what you want to be known for.

You are constantly being evaluated and watched. Everything that you do and say impacts your personal brand. Be both conscious and intentional about the personal brand that you are creating for yourself. What does your personal brand convey? Is it what you want it to convey about you? Remember, brand is perception. It is your perception of yourself and other peoples’ perception of you. Make sure that the two perceptions are in alignment. Be deliberate about what you want to be known for. Constantly live your personal brand.

All contents copyright © 2012, Josh Lowry. All rights reserved.


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