Speed Matters When Targeting Prospects

Speed Matters When Targeting Prospects

The best SDRs know getting to prospects first increases their odds of success.

When doing sales development, being first to reach a target prospect increases both the company’s and salesperson’s odds of success in generating new business. According to InsideSales.com, opportunities created when the salesperson is the first to reach the buyer or decision maker and set their buying vision have an average close ratio of 74%. In fact, half of all B2B buyers regularly choose to do business with the first company or salesperson that reaches them when they have an active issue to address or problem to solve. Getting to prospects first matters.

Speed Matters When Targeting Prospects
Speed Matters When Targeting Prospects
Source: InsideSales.com

All contents copyright © 2015, Josh Lowry. All rights reserved.

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